What Upgrades Could Your Website Need in 2024?
Just like the world of fashion, website trends change every year, and business owners should advantage! If your website hasn’t been refreshed lately, or you're contemplating a revamp, here are some trends for 2024!
Accessibility: Your website should be accessible to anyone who stops by. Is your font easy to read? Is your site easy to navigate and visible on a small screen? Do your images include alt text? These are important questions to ask when considering a website revamp.
Voice Search Optimization: With the increasing popularity of voice-enabled devices like smart speakers and virtual assistants, optimizing websites for voice search is becoming more important. You may need to adapt their content and SEO strategies to cater to voice queries and conversational search patterns.
Dark Mode Optimization: As dark mode becomes more popular among users for its visual appeal and potential energy-saving benefits, offering optimized designs for dark mode settings will help you stay on-trend. This could involve adjusting color schemes, and contrast levels, and testing your marketing and typography to enhance readability and aesthetics in low-light environments. Bonus! Even testing your marketing emails in dark mode makes sure you’re not missing any opportunities to reach someone.
Integration with Emerging Technologies: Explore opportunities to integrate emerging technologies such as blockchain, AI-powered chatbots, or IoT (Internet of Things) devices into your website to provide innovative solutions and experiences for users. There are tons of everyday marketing tools like email, blog, and social apps that have integrations, too, which means time savings for you as a business owner!
Content Updates and Expansion: Continuously updating and expanding your website's content with fresh, valuable, and relevant information will remain important for attracting and retaining visitors. Think about posting SEO-optimized blogs consistently, focusing on creating high-quality, and evergreen content (A.K.A content that is timeless) that addresses the needs and interests of your target audience(s).
These are just a few of the technical updates to consider, but design updates are evolving as well! Here are a few to consider!
Typography: Does your brand have a distinctive typography? Expressive typography is a great example of the visual value of the text. It makes a statement, grabs attention, and adds personality to a website's brand identity.
Increased Use of Negative (White) Space: Negative space also called “white space” is an unoccupied area of a design or page. You can think of it as breathing room for the fundamental components of a webpage or design.
Avoid Issues With Bright Colors and Small Fonts: You might want to tone down the use of bright backgrounds with white fonts - they’re sometimes quite difficult to read.
Responsive and Adaptive Design: With the variety of diverse devices and screen sizes, responsive and adaptive design will continue to be crucial for ensuring optimal user experiences across desktops, laptops, tablets, smartphones, and wearable devices. Websites may want to prioritize flexible layouts, fluid grids, and dynamic content scaling.
Emphasis on Product Photography: 24 is the year of product photography reigning supreme for e-commerce websites. Check out this example from Byoma Skin Care https://byoma.com/
Keep your products or services visible and on your visitor’s mind!
Don’t have an e-commerce site? Use captivating photos of yourself, your office, or before and after photos of a service you offer!
By staying proactive and adapting to evolving technology trends, user preferences, and industry developments, you can ensure that your website remains relevant, effective, and competitive in 2024 and beyond. Regularly assess your website's performance, gather feedback from users, and prioritize updates based on your business objectives and the needs of your audience(s).
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