Big Tips For Small Business Sites
When you first start out with your business or start to think about taking the next step to level up, one big hurdle you’ll likely come across is your website.
Today, you see advertisements for tons of DIY Websites. Plug in your business information, pick a few colors, and go right?
I wish it were that simple, but not exactly.
Here are 6 questions you should ask yourself to help you choose between DIY and professional website development:
1. Do you have a dedicated website budget? This will be critical in helping you decide if you want to DIY, have professional help, choose a templated design, or want deeper customization.
2. Do you have technical skills? Are you comfortable with templates, custom coding, design principles, and using website-building tools? Many of these website builders have unique features that require in-depth knowledge of the platform.
3. How customized do you want your website to look? Determine how much customization and functionality you need for your website. Do you require advanced features, complex functionality, or a highly customized design?
4. Do you have the time? Not only does building a comprehensive and functional website take time, but learning the process as you go, can take much longer.
5. Are you familiar with SEO and confident in your strategy to improve your website's visibility and attract more visitors? While there are many things you can do with a website builder, some aren't best practices for search engine optimization.
6. Will you need ongoing support for updates and troubleshooting?
Benefits of a professional website;
Brand Recognition: Your website is often the first point of contact for potential customers, so it must reflect the professionalism and quality of your business.
Customization: Professionals can tailor your website design to your specific business needs, branding guidelines, and target audience. They can create a unique and visually appealing design that sets your business apart from competitors.
Quality and Credibility: A professionally designed website conveys credibility and professionalism to visitors. High-quality design elements, such as layout, typography, color scheme, and imagery, can enhance user experience and build trust in your brand.
Responsive Design: Professionals are experienced in creating websites that are consistent, and optimized for various devices and screen sizes. A responsive design ensures that your website looks and functions well on desktops, laptops, and most commonly, mobile devices.
SEO Optimization: Professionals understand the importance of search engine optimization (SEO) and can optimize your website's structure, content, and code to improve its visibility in search engine results. This can help drive organic traffic to your website and attract more potential customers.
User Experience (UX) and Navigation: Professionals prioritize user experience by designing intuitive navigation, clear calls-to-action, and engaging interfaces. A well-designed website makes it easy for visitors to find information, make purchases, or contact your business, leading to higher conversion rates.
Scalability and Flexibility: Professional designers build websites with scalability and flexibility in mind, allowing for future growth and updates. They use scalable technologies and coding best practices to ensure that your website can accommodate changes and additions as your business evolves.
Technical Expertise: Professionals have expertise in web design principles, coding languages, and industry best practices. They stay updated on the latest trends and technologies, allowing them to implement advanced features and functionalities that enhance your website's performance and security.
Support and Maintenance: Many professional web design services offer ongoing support and maintenance plans to keep your website running smoothly. This includes software updates, security patches, troubleshooting, and technical assistance, saving you time and effort in managing your website.
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